When a company seeks global growth and reach, translation becomes an essential tool to achieve this goal. The ability to communicate effectively with audiences from different regions and cultures is key to expanding a company’s presence on the world stage. In this article, we explore different ways in which companies can leverage translation to become a company with global reach.

Global expansion and reaching new markets

A critical factor in global expansion is the ability to reach new markets. However, in many cases, the language barrier can be a major obstacle. This is where translation plays a crucial role, as it allows companies, whether large or small, to reach audiences that do not speak the company’s native language, which is essential for reaching a wider and more diverse audience. By adapting content into local languages, companies can unlock access to new consumers and potential markets.

Translation for business and its application

There are a number of ways in which a company can benefit from using translation, from translating marketing to subtitling the videos they upload to social media. But there is one that is very important and is used by every company that wants to reach a global market: website localisation.

Nowadays it is common and normal for companies to offer their websites in more than one language. It doesn’t matter if they are fashion, technology or sports companies. Offering information in more than one language allows companies to have a much wider reach and be able to offer all their services and products, talk about their goals as a company and communicate updates about what is happening in the company in a way that is efficient and easy for the consumer to access.

Internationalisation of business

Translation not only broadens access to new markets, but also increases the audience. Instead of being limited to a specific region or country, companies can reach consumers around the world who speak different languages. This significantly expands the potential customer base and offers opportunities for global growth. Companies looking to expand globally should consider how translation can help increase their global reach and presence.

Globalisation and adaptation

Translation is not just about changing words from one language to another, but about adapting the content culturally. This involves adjusting messages and visual elements to be culturally appropriate. Culture is a fundamental component in the perception of a message and in making purchasing decisions.

Therefore, companies must be sensitive to cultural differences and ensure that their messages are in line with local audiences. Likewise, when a company communicates in the local language of its customers, it sends a message of respect for the local culture and language. This can increase the local audience’s credibility and trust in the company. On the other hand, a lack of effort in translation can be perceived as a lack of commitment, as the potential client may feel that it is not that important or feel a lack of interest on the part of the company.

In conclusion, a company looking to have a global reach requires a presence in more than one language, especially considering how easy the internet and social media have made it possible to reach these new potential customers. If you are thinking of taking your company to the next level and attacking the global market, at Mar y Sal Translations we offer a multilingual marketing service, don’t hesitate to contact us!