Advertising Translation

In the advertising industry, the target country and culture are two of the most important factors for success. It ensures that your marketing message is conveyed abroad accurately and effectively, just as it is received by your original audience.

Advertising is everywhere and yet almost invisible. Companies use it constantly, more than we might imagine, to acquire new customers. Communication strategy is key, and those companies that are already active or wish to enter international markets will have to adapt it to the environment in which they wish to market their products.

Therefore, they will have to translate all kinds of promotional material, catalogs, presentations, product descriptions, press releases, audiovisual material…

We know that, within international marketing strategies, advertising plays a fundamental role. Advertising translation is a cross-cultural communication process involving a variety of factors: the aim is to deliver a message that has the same effect on the receiver as the original text, hence its difficulty.

In an increasingly globalized world, the effectiveness of your advertising message depends largely on your ability to communicate with multicultural audiences.